Why is Premium Dry Dog Food (Kibble) more expensive than everyday Dog Biscuits?

The main difference with Premium Dry Dog Food is that it is a 'complete food' of meat and vegetables with all the necessary vitamins & nutrients. NZ Natural Pet Food products have been formulated in New Zealand to ensure Kiwi dogs are kept happy and healthy.

The other main difference of Premium Dry Dog Food is their higher digestibility. For instance, a premium dry pet food might have an 80% digestibility as opposed to say, 40% for a cheaper dog biscuit.

This means that for every 100gm of premium food fed and eaten, 80gm is digested and only 20gm ends up as poop. The same amount of the cheaper brand would end up with only 40gm digested and 60gm of poop.

The digestibility is affected by the type of protein, meat and ingredients in the food. Cheaper foods tend to have cheaper cuts of meat and more grains acting as fillers.

Premium food also have more constant levels of protein and vitamins, and also tend to state and guarantee what their protein content is derived from. If they state beef, that is what your pet gets.

Many cheaper brands will only claim animal proteins or by-products, so it's a gamble as to what you may get from one packet to the next.

And the higher quality and level of vitamins and minerals will usually leave them with a noticeably glossier coat and higher energy levels.

Ultra sources all ingredients locally, such as beef & fish protein keeping your dog in top condition because this is a complete meal - Just need water & the odd cannon bone.

Not sure where to start? Browse our shop and do Contact us if you have any questions; we welcome the opportunity to assist and advise you with respect to all your purchases, large or small.

For full information on products please visit the USA site www.addictionfoods.com